So. . .most people who begin writing think that they can just write their books, get them published, and watch the cash flow in. However, for most of us, the story is vastly different.
We don’t watch the cash flow in. Our books are difficult to publish. And, if we don’t promote and market our books, then they will not sell.
Therefore, you are going to have to balance the time you spend writing with the time you spend marketing. Here are a couple tips that I’ve learned along the way.
- Do something to market every day.
Even if you are in the middle of writing your book, take half an hour to market your books – whether this is a blog post, podcast, YouTube video, telemarketing, emailing, you decide. Yet, make certain you do something to market.
- Dedicate 1 day a week to just marketing.
In addition to step one, set a whole day aside to promote your books. If you are writing a first draft to a book, then you will need to spend some time that day writing your book, but only spend 10 minutes or so writing your book. Spend the rest of the time marketing. In this day, plan out the marketing for the coming week. Don’t “pepper spray” your marketing. Create a strategy, and stick to it.
- Every now and then, spend a whole week just marketing.
You cannot do this if you are writing the first draft of your book. Spend your time completing that draft. Yet, maybe once every other month, or sometimes once a month, it is best to spend a whole week just concentrating on marketing your books.
Your fellow writer,