In order to be effective in your marketing, you have to learn what marketing techniques will be most effective. If you try to dedicate the same amount of time for each marketing action, one of two things will result.
- You will spend 100% of your time marketing and still not have enough time to get everything done.
Or
- You will not be able to do any marketing task completely because you have not concentrated your efforts for the proper completion of a marketing task.
In order to avoid these mistakes when you market your books, think about what actions will be most effective and which will be least effective. If you don’t know what marketing steps are less effective, then trial and error to find out. Think about long term projections, and research what yields the best increase. For example, YouTube marketing is big now and there are a lot of long term benefits that may result if you stick at it for a long period. Podcasts may generally yield quicker benefits, yet it isn’t as effective as YouTube can be long term.
Once you have determined what marketing techniques are more and less effective, prioritize your time accordingly. Keep on top of the highest priorities every single day. Do middle priorities a few times a week. And, do the least priorities once or at most twice in a week.
Your fellow writer,
Joshua Reynolds
