In order to be effective in your marketing, you have to learn what marketing techniques will be most effective. If you try to dedicate the same amount of time for each marketing action, one of two things will result.
- You will spend 100% of your time marketing and still not have enough time to get everything done.
- You will not be able to do any marketing task completely because you have not concentrated your efforts for the proper completion of a marketing task.
In order to avoid these mistakes when you market your books, think about what actions will be most effective and which will be least effective. If you don’t know what marketing steps are less effective, then trial and error to find out. Think about long term projections, and research what yields the best increase. For example, YouTube marketing is big now and there are a lot of long term benefits that may result if you stick at it for a long period. Podcasts may generally yield quicker benefits, yet it isn’t as effective as YouTube can be long term.
Once you have determined what marketing techniques are more and less effective, prioritize your time accordingly. Keep on top of the highest priorities every single day. Do middle priorities a few times a week. And, do the least priorities once or at most twice in a week.
Your fellow writer,
So. . .most people who begin writing think that they can just write their books, get them published, and watch the cash flow in. However, for most of us, the story is vastly different.
We don’t watch the cash flow in. Our books are difficult to publish. And, if we don’t promote and market our books, then they will not sell.
Therefore, you are going to have to balance the time you spend writing with the time you spend marketing. Here are a couple tips that I’ve learned along the way.
- Do something to market every day.
Even if you are in the middle of writing your book, take half an hour to market your books – whether this is a blog post, podcast, YouTube video, telemarketing, emailing, you decide. Yet, make certain you do something to market.
- Dedicate 1 day a week to just marketing.
In addition to step one, set a whole day aside to promote your books. If you are writing a first draft to a book, then you will need to spend some time that day writing your book, but only spend 10 minutes or so writing your book. Spend the rest of the time marketing. In this day, plan out the marketing for the coming week. Don’t “pepper spray” your marketing. Create a strategy, and stick to it.
- Every now and then, spend a whole week just marketing.
You cannot do this if you are writing the first draft of your book. Spend your time completing that draft. Yet, maybe once every other month, or sometimes once a month, it is best to spend a whole week just concentrating on marketing your books.
Your fellow writer,